http://www.dancox.co.uk Dan Cox – Graphic Designer Mon, 26 Dec 2011 19:05:27 +0000 http://www.dancox.co.uk en http://www.dancox.co.uk/Debit-Credit-cards http://www.dancox.co.uk/following/dancox.co.uk/Debit-Credit-cards Mon, 26 Dec 2011 19:05:27 +0000 Dan Cox – Graphic Designer 2505899 Debit and Credit card designs The image below shows the London 2012 Visa Debit cards for Lloyds TSB which were shortlisted for Best Card Design of the Year Award 2009. <img src="http://payload10.cargocollective.com/1/1/38278/2505899/ltsb_2012_12_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505899/ltsb_2012_12_o.jpg" align="left" /> The image below shows the Lloyds TSB Corporate Credit cards created to highlight their sponsorship of London 2012. <img src="http://payload10.cargocollective.com/1/1/38278/2505899/CORPORTE cards_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505899/CORPORTE cards_o.jpg" align="left" /> The Lloyds TSB Duo Avios credit cards. Avios is the new name for Airmiles. <img src="http://payload10.cargocollective.com/1/1/38278/2505899/Avios cards2_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505899/Avios cards2_o.jpg" align="left" /> Credit card designs for Bank of Scotland. <img src="http://payload10.cargocollective.com/1/1/38278/2505899/BoS_cards_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505899/BoS_cards_o.jpg" align="left" /> © Rufus Leonard http://www.dancox.co.uk/Lloyds-TSB-London-2012 http://www.dancox.co.uk/following/dancox.co.uk/Lloyds-TSB-London-2012 Mon, 26 Dec 2011 17:53:04 +0000 Dan Cox – Graphic Designer 2505464 Lloyds TSB London 2012 While at Rufus Leonard, ever since the original bid by Lloyds TSB to be part of 2012, I have worked on projects to create an ownable community and branch experience, that bring brand and sponsorship together in a distinctive way. Lloyds TSB were keen for customers and colleagues to be aware of their partnership with London 2012 and understand what it means to them by feeling that they have the opportunity to get involved and benefit from 2012 activations. Their vision as Official partner is to inspire and support young people, communities and businesses across the UK on their journey to London 2012. This in turn creates a more positive feeling about the brand, driving brand consideration and recommendation. The customer proposition is: bringing the Games closer to you, and Lloyds TSB want each of their customers to think: “Lloyds TSB is making the London 2012 Games real to me and my community – now and up to London 2012. I feel I can get involved and benefit from my bank being part of this unique experience”. <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_1_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_1_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_2_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_2_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_3_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_3_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_6_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_6_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_7_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_7_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/Lloyds_stratford 1_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/Lloyds_stratford 1_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/Lloyds_stratford window_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/Lloyds_stratford window_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_8_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_8_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_9_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_9_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_10_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_10_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_12_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_12_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_13_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_13_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_14_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload10.cargocollective.com/1/1/38278/2505464/ltsb_2012_14_o.jpg" align="left" /> © Rufus Leonard http://www.dancox.co.uk/T-Mobile http://www.dancox.co.uk/following/dancox.co.uk/T-Mobile Sun, 30 Oct 2011 09:40:28 +0000 Dan Cox – Graphic Designer 2225414 T-Mobile Part of a pitch project to T-mobile, created to show how the use of digital media could enhance the customer experience in-store. <img src="http://payload.cargocollective.com/1/1/38278/2225414/TM-1_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/2225414/TM-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/2225414/TM-3_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/2225414/TM-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/2225414/TM-2_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/2225414/TM-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/2225414/TM-4_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/2225414/TM-4_o.jpg" align="left" /> © Rufus Leonard http://www.dancox.co.uk/Witness-Confident http://www.dancox.co.uk/following/dancox.co.uk/Witness-Confident Sun, 07 Aug 2011 23:29:54 +0000 Dan Cox – Graphic Designer 576068 Witness Confident In 2009, 80% of all street crime in the UK went unreported or unresolved. Witness Confident is a charity that is taking a stand against the walk-on-by culture and aims to promote greater public participation in the prevention and solution of crime and to promote good citizenship and civic responsibility in England and Wales for the public benefit. The charity didn't exist until 2009 when, while working at Rufus Leonard, I got the brief to bring it to life with a logo, website, and various other marketing materials. The first day launch was in the presence of invited journalists and was streamed live on the web, while Guy Dehn, the Director of Witness Confident was interviewed the same morning on BBC Breakfast News about the charity. The logo represents a rubber stamp, which evokes adding a 'seal of approval' to the communication and can be applied at different angles and in different positions. <img src="http://payload.cargocollective.com/1/1/38278/576068/WC-2a_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/576068/WC-2a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/576068/WC-3_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/576068/WC-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/576068/WC-1b_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/576068/WC-1b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/576068/WC-4_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/576068/WC-4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/576068/WC-6_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/576068/WC-6_o.jpg" align="left" /> © Rufus Leonard http://www.dancox.co.uk/Barratt-Homes http://www.dancox.co.uk/following/dancox.co.uk/Barratt-Homes Sat, 23 Jul 2011 09:44:40 +0000 Dan Cox – Graphic Designer 1768153 Barratt Homes – Choices Barratt Homes is a well-known UK housing developer that was established in 1958 in Newcastle upon Tyne. This work was to look at how the sales of additional features such as flooring options, fitted kitchens and bathroom could be enhanced through the web. <img src="http://payload.cargocollective.com/1/1/38278/1768153/Barratts_homepage_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768153/Barratts_homepage_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768153/Barratts pages_Firefox_category_800.jpg" border="0" width="800" height="578" width_o="800" height_o="578" src_o="http://payload.cargocollective.com/1/1/38278/1768153/Barratts pages_Firefox_category_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768153/Barratts pages_Firefox_product_800.jpg" border="0" width="800" height="578" width_o="800" height_o="578" src_o="http://payload.cargocollective.com/1/1/38278/1768153/Barratts pages_Firefox_product_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768153/Barratts Email_800.jpg" border="0" width="800" height="916" width_o="800" height_o="916" src_o="http://payload.cargocollective.com/1/1/38278/1768153/Barratts Email_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768153/Barratts iPhone message_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768153/Barratts iPhone message_o.jpg" align="left" /> © Rufus Leonard http://www.dancox.co.uk/Public-Concern-at-Work http://www.dancox.co.uk/following/dancox.co.uk/Public-Concern-at-Work Sat, 23 Jul 2011 09:27:10 +0000 Dan Cox – Graphic Designer 1768126 Public Concern at work – Biennial Review Public Concern at Work is a whistleblowing charity that offers free, confidential advice to people concerned about crime, danger or wrongdoing at work. They also help organisations to deliver and demonstrate good governance; inform public policy; and promote individual responsibility, organisational accountability and the public interest. This project was completed while at Rufus Leonard. <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_titleslide_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_titleslide_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_illustrations_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_illustrations_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAWcover_web_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAWcover_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread1_web_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread1_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread2_web_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread2_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread3_web_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread3_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread4_web_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread4_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread6_web_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread6_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread9_web_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread9_web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread11_web_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1768126/PCAW_booklet_spread11_web_o.jpg" align="left" /> http://www.dancox.co.uk/Home http://www.dancox.co.uk/following/dancox.co.uk/Home Tue, 07 Jun 2011 23:07:30 +0000 Dan Cox – Graphic Designer 1559566 <img src="http://payload.cargocollective.com/1/1/38278/1559566/dcox_homepage image_800.jpg" border="0" width="800" height="800" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/1/38278/1559566/dcox_homepage image_o.jpg" align="left" /> http://www.dancox.co.uk/Lloyds-TSB-brand-development http://www.dancox.co.uk/following/dancox.co.uk/Lloyds-TSB-brand-development Wed, 25 May 2011 19:52:52 +0000 Dan Cox – Graphic Designer 1498435 Lloyds TSB brand development The images below show various brand development projects I have worked on for Lloyds TSB while at Rufus Leonard, ranging from environmental branding, internal communication workshops, advertising template development and illustration management. <img src="http://payload.cargocollective.com/1/1/38278/1498435/T5 installation_DC_800.jpg" border="0" width="800" height="641" width_o="800" height_o="641" src_o="http://payload.cargocollective.com/1/1/38278/1498435/T5 installation_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1498435/CR_billboard_Julie_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1498435/CR_billboard_Julie_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1498435/camp guides workshop_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1498435/camp guides workshop_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1498435/A3 LTSB boards_spreads_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1498435/A3 LTSB boards_spreads_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1498435/A3 LTSB boards_smart2_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1498435/A3 LTSB boards_smart2_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1498435/A3 LTSB boards_outdoor_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1498435/A3 LTSB boards_outdoor_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1498435/A3 LTSB boards_illustrations2_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1498435/A3 LTSB boards_illustrations2_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1498435/LTSB_Summary sheets_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1498435/LTSB_Summary sheets_DC_o.jpg" align="left" /> © Rufus Leonard http://www.dancox.co.uk/Lloyds-Banking-Group http://www.dancox.co.uk/following/dancox.co.uk/Lloyds-Banking-Group Wed, 25 May 2011 17:52:08 +0000 Dan Cox – Graphic Designer 1493388 Lloyds Banking Group – Environmental branding While at Rufus Leonard, we got a brief from Lloyds Banking Group to deliver a wider understanding to their colleagues of their group vision, purpose and business within their office environment. The office was in Bishopsgate in London and forms the headquarters of the Retail division of Lloyds Banking Group which covers Lloyds TSB, Halifax and Bank of Scotland, serving approximately 1000 members of staff. They ultimately wanted to create an engaging environment that brought the heart of the business to the workspace, and that would start the process of building pride, while also celebrating their three strong retail brands. This then reinforced how the wider business is made up of a vast branch network, where customers and colleagues are at the heart of everything they do. It was also important to tell a big story around Lloyds Banking Group's association with the London 2012 Olympics, in terms of it's scale, the communities it will affect, and the inspiration it will provide to thousands, if not millions of people within the UK and around the world. <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate10_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate9_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate8_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate11_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate12_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate7_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate6_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate5_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate4_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate3_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate1_800.jpg" border="0" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate13_800.jpg" border="0" width="800" height="568" width_o="800" height_o="568" src_o="http://payload.cargocollective.com/1/1/38278/1493388/bishopsgate13_o.jpg" align="left" /> © Rufus Leonard http://www.dancox.co.uk/Lloyds-TSB-Retail http://www.dancox.co.uk/following/dancox.co.uk/Lloyds-TSB-Retail Tue, 24 May 2011 21:18:09 +0000 Dan Cox – Graphic Designer 1493158 Lloyds TSB Retail Lloyds TSB has more high street branches than any other bank in the UK, so while at Rufus Leonard, we were asked to review the retail communications approach to build advocacy amongst customers post credit crunch, establishing the bank as the definitive brand in the market, and define itself from its competitors. The banking crisis led to all major banks to look at their existing customer base, try to stabilise their reputation and to be seen to help in tough times. In addition, new entrants to the banking market, (e.g. Tesco, Metro Bank, Virgin Money) were trying to attract disillusioned switchers. Lloyds TSB wanted to launch a number of category leading messages with clear customer benefits. The idea ‘Leading by example’ was developed as a means of moving onto the front foot with messaging, communicating Lloyds TSB’s points of difference with confidence and clarity. Research helped identify three core themes – advice, control and accessibility – which resonated with the customers. These themes were then brought to life with various tactical campaigns. Thinking about the entire customer journey from ATM machines and outside the branch, through to touchpoints within the branch environment, this project showed how we could enhance the visibility of the core illustration assets while using language that showed how Lloyds TSB was leading by example to try and regain some of the trust that had been lost due to the financial crisis. <img src="http://payload.cargocollective.com/1/1/38278/1493158/Big wall_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1493158/Big wall_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/Bro_scan4_KB2_DC_800.jpg" border="0" width="800" height="580" width_o="800" height_o="580" src_o="http://payload.cargocollective.com/1/1/38278/1493158/Bro_scan4_KB2_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/Gloucester 4B_DC_1_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1493158/Gloucester 4B_DC_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/REC_Microsoft_Surface_web_DC_800.jpg" border="0" width="800" height="566" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/1/38278/1493158/REC_Microsoft_Surface_web_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/ATM_DC_800.jpg" border="0" width="800" height="562" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/1/38278/1493158/ATM_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/NPG_CarrierBag_sample_DC.jpg" border="0" width="636" height="800" width_o="636" height_o="800" src_o="http://payload.cargocollective.com/1/1/38278/1493158/NPG_CarrierBag_sample_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/LTSB ipad_bluesky_DC_800.jpg" border="0" width="800" height="627" width_o="800" height_o="627" src_o="http://payload.cargocollective.com/1/1/38278/1493158/LTSB ipad_bluesky_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/Bus_DC_800.jpg" border="0" width="800" height="536" width_o="800" height_o="536" src_o="http://payload.cargocollective.com/1/1/38278/1493158/Bus_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/Touchscreen_2_DC_800.jpg" border="0" width="800" height="792" width_o="800" height_o="792" src_o="http://payload.cargocollective.com/1/1/38278/1493158/Touchscreen_2_DC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/38278/1493158/LTSB_LBE_1_800.jpg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/38278/1493158/LTSB_LBE_1_o.jpg" align="left" /> © Rufus Leonard